Customer relationship management (CRM) describes all aspects of sales, marketing and service-related interactions that a company has with its customers or potential customers.
Both business-to-consumer (B2C) and business-to-business (B2B) companies often use CRM systems to track and manage communications through the Web, email telephone, mobile apps, chat, social media and marketing materials.
1. Access to information
2. Improved customer service
3. Facilitates better communication
4. Analysis and reporting
5. Authoritative Data
6. Data Consistency
7. Multiple Platforms
Migration to a new CRM system
Integration with corporate systems
Upgrade and custom add-ons
Platform customization, on-premises and in the cloud