Hands-on Digital /Social/ Content Marketing with Live projects, Case Studies

Module 1: Concepts of Digital Marketing 

Defining digital/web marketing for the 21st century

How to integrate digital marketing into the traditional marketing mix

Strategy planning Budget allocation for digital, social, content, mobile, affiliate, email

Why Mobile first?


Module 2: Importance of Website

Mobile website/marketing

Word press and CMS


Module 3: Inbound Marketing

Inbound marketing methodology


Module 4: SEO (Search Engine Optimization)

Types of Search Engines

How Search Engines work

Google Webmaster Guidelines

Search Engine Optimization

(On-page/off-page optimization)

Latest Search Engine Algorithms

Google Panda Updates

Google Penguin Updates

Rank Brain (AI)


Module 5: Universal SEO (Blended Search Engine Optimization)

SEO for Images, Videos & other properties

SEO for Social channels

SEO for PPT’s

Local SEO – Google Map Listing/Google Places


Module 6: Search Console (Google Webmaster Tools)

Social Media Branding, Engagement & Management

It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google 


Module 7: Content Development & Marketing 

How to come up with a content strategy/plan Content

Calendar for social media

Content Management (Including content development) 

Content for social media

Content for website

Content for blogs

Content for other properties

Content Marketing

Blogging for business

Video Marketing & Optimization

Live Videos

Facebook Live Broadcasting


Module 8: Social Media Marketing 

Social Media Marketing

Social Media Advertisement

How to come up with a social media plan

Facebook – How Facebook works

Facebook marketing & Advertisements

How YouTube works

How to maximize your Video Ads Facebook, LinkedIn, Twitter, Pinterest, Instagram

Instagram, Live Videos (Facebook Live)


Module 9: Google Adwords (Pay Per Click)

Pay Per Click (Google Ad words)

Google Advertisements

Competition Analysis and strategies


Includes Google Digital Marketing Certifications:

Adwords fundamentals

Search Advertising

Display Advertising

Video Advertising

Shopping Advertising

Mobile Advertising


Module 10: Email Marketing


Module 11: Affiliate and Adsense

Google Adsense

Affiliate Marketing


Module 12: Case study

Web marketing in B2B, B2C scenario

Case studies of successful Digital/social media 


Module 13: Google Analytics

Web Analytics (Google Analytics)

Digital marketing measurement models

Tools, reports and actionable insights from reports

Resources (How to keep up-to-date with the industry)


Program Fees

Rs 25,500 + GST = Rs 30,090 which can be paid in 3 installments  (Loan Facility Available) 2month Course in one batch 08-10 candidates classroom strength. 

Rs 75,500 + GST = Rs 89,090 which can be paid in 3 installments  (Loan Facility Available) 6month Course in one batch 4-6 candidates strength.

Rs 2,50,000 + GST = Rs 2,95,000 which can be paid in 3 installments  (Loan Facility Available)


Program Schedule

Hands on One on One Class Room training.

Flexible weekdays/weekends customized training available.

Talk to our Admission officer : + 080-26645500/8123129197 or E-mail: [email protected] infoskaters.com

Weekdays – up to 2 months

Morning 10-30 AM – 1:30 PM

Afternoon 2:30 – 5:30 PM

Evening Batches 7-9 PM

Mon, Tues, Weds, Thurs and Fridays


Weekends – up to 2.5 to 4 months

Mornings

Afternoons