Email Marketing Is Necessary In Digital Marketing

Digital marketing / Tuesday, February 4th, 2020

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E-Mail marketing means promoting your business by sending overt Emails and newsletters. It uses a promotional letter clubbed with the product or service details to deliver the business message to the audience. It is a cost-effective method to convey your message to the target audience. Email marketing is quantifiable and measurable. Infoskaters Provides Digital Marketing Services At Affordable Price. 

There are different types of Emails used for Email marketing:

  • Transaction emails: You get these emails after you are done with any transaction such as buying a product. They confirm the business transaction with information such as cost per unit, number of units bought, cash payment, etc
  • Newsletter: They include information to keep the customer involved.
  • Promotion E-mails: They contain promotional activities such as sales new offers etc.


Here are some general steps are taken to set up an Email Marketing Campaign: 

  • Create a database of customers.
  • Create a newsletter. Put relevant information about your product or service that they may need.
  • Make it look attractive (eye-catchy) with useful information.
  • Mention the deal period.
  • Drop a link in an email if necessary.
  • Check your mail before you send it. Check all the details like images, links, etc.
  • Analyze the performance of E-mail advertise. For example, Email delivery rate, Email opening rate, etc.

 Tracking An E-mail Marketing Campaign:

The essential metrics you should be tracking for E-mail marketing are:

  • Click-Through Rate: It gives you a clear view of how many people engage with your mails and is inserted in what you offer.
  • Conversion Rate: It helps you know, to what extent you are able to achieve your goals.
  • Bounce rate: It lets you know how many consider you as a spammer of worth time-wasting.
  • Subscriber’s growth rate: It lets you decide how much you are able to extend your reach.
  • Email forwarding rate: The more are the rates the more the customers are interested.

You can also keep track of open rates and unsubscribed rates. It even helps you predict audience behavior.

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