Why SEO Is Important

Digital marketing / Tuesday, January 14th, 2020

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SEO stands for Search Engine Optimization. Search engine optimizer is focused upon acquiring website traffic and high search result rankings organically(without paying for web traffic).SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms. Infoskaters is the best Digital Marketing Company in Marathahalli, Bangalore.


There are various types of SEO

  • Technical SEO :

Technical SEO takes care of the technical parameters that affect the visibility of a website in search engine. The main work of the Technical SEO is to ensure that search engine crawlers can crawl and index a problem without any problems.


  • On-Page SEO:

On-Page, SEO is the practice of optimizing elements on the website, to improve search engine ranking and visibility.

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  • Fundamentals of On-Page SEO

  1. On-Page Ranking Factor: On-page ranking factors make a huge impact on your pages ability to rank if optimised properly. The biggest on-page factor that affects the page ranking is the content of the page.
  2. Title Tag: A title tag is an HTML element that specifies the title of the web page. The title tags are displayed on search engines result from pages as a clickable headline for a given result.
  3. Meta Description: A meta description is an HTML attribute that provides a brief description of a web page.
  4. Alt-Text: Is an HTML code to describe the appearance and function on the image on a page.
  5. Duplicate Content: Duplicate content is content that appears on the Internet more the one time.
  6. Robots.txt:Robots.txt is file webmasters create to instruct web robots how to crawl pages on their web site.
  7. Robots Meta Directives: Robots meta directives are pieces that provide crawlers instruction for how to crawl.
  8. Schema.org Markup: Schema.org is a semantic vocabulary of tags that can add your HTML to improve the way search engines read and represent your page SERP’s
  9. Page Speed: Page speed is often confused as site speed but is the page speed for a sample of page views on a site. Page time is described as page load time.
  10. Domain: means names which is unique, human-readable Internet address or website.

There are 3 types of Domain

  • Top-level domain
  • A domain name and
  • Subdomain. 

 11.URL(Uniform Resource Locator):  A URL specifies the location retrieve that resource, also known as protocol such as HTTP, HTTPS etc.

12.Redirects: Redirection is the process of forwarding one URL to a different URL. A redirect is a way to send both users and search engines to different URL from the one originally requested.


There are 3 types of redirects

  • 301, Moved permanently 
  • 302, Found or Moved temporarily
  • Meta refresh 


  • Content SEO:

Content SEO refers to creating content that helps your web page to rank high in the search engines.


  • Off-Page SEO:

Off-Page SEO refers to actions taken outside of your website to impact your rankings within the search engine results page.

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Fundamentals of Off-Page SEO:

1.Internal Links: Internal link is one that points to another page on the same website.

2.External Links: If another website links to you, this is considered as an external link to your site.

3. Anchor Text: Anchor text is a visible, clickable text in a hyperlink. It is often blue and underlined.

4. Backlinks: Backlinks also called inbound links or incoming links, these links are created when one website links to another.

5. Link Equity: It is a search engine ranking factor based on the idea that certain links pass value and authority from one web page to another.  

Why Off-Page SEO is important?

While search algorithms and ranking factors are constantly changing, the consensus with SEO community is that the relevance and authority that effective off-page SEO affords a website still play a major role in a page ability to rank.   

  • Local SEO:

Local Search Engine Optimization is referred to as local search engine marketing which is an effective way to market local business online. As it helps you to promote your products and services to the local customers.

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  • E-commerce SEO:

E-commerce SEO is the process of making your online store more visible in the search engine result pages.

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